ARTIGOS PUBLICADOS

  • 1

     Wells, Victoria K.Chang, Shing WanOliveira-Castro, JorgePallister, John . Market Segmentation From a Behavioral Perspective.Journal of Organizational Behavior Management, v.30, p. 176-198, 2010

  • 2

     Foxall, Gordon R.Wells, Victoria K.Chang, Shing WanOliveira-Castro, Jorge M. . Substitutability and Independence: Matching Analyses of Brands and Products.Journal of Organizational Behavior Management, v.30, p. 145-160, 2010

  • 3

    FOXALL, Gordon RJAMES, VictoriaOliveira-Castro J. M.RIBIER, S. . Product Substitutability and the Matching Law., v.60, p. 185-216, 2010

  • 4

     Oliveira-Castro, Jorge M.Foxall, Gordon R.Wells, Victoria K. . Consumer Brand Choice: Money Allocation as a Function of Brand Reinforcing Attributes.Journal of Organizational Behavior Management, v.30, p. 161-175, 2010

  • 5

    LAZZERI, F.OliveiraCastro J. . Sobre a Função das Predicações Intencionais: Objeções ao Mentalismo., v.1, p. 111-139, 2010

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